Regardless of complexity, research design should always receive careful thought to remain useful and valid. The level of detail and attention paid during the design phase directly affects the success you can expect during operational and analytical phases. With our extensive experience in research design, we can help you avoid costly errors in sampling, instrument development and data collection.
In the design phase, Verita can help you with:
- Instrument Construction
- Distribution and Collection Procedures
- Analyses Design
- Report Design
Question design and selection is critical to the validity and value of a study. If possible, a pilot study (or small trial run) should always be undertaken to identify essential questions, determine whether several questions are evoking the same response, and to determine the subjects’ actual interpretation of the questions asked.
In addition, the physical layout of the questionnaire is crucial for ensuring that respondents can effortlessly follow the sequence of questions and their corresponding response options.
Where a lack of funds (or time) makes a pilot study impractical, retaining expert counsel such as Verita becomes essential in order to ensure the validity of design, quality selection of questions, and further reduce time and costs normally associated with the selection process. Verita personnel, in essence, can pay for themselves.
Verita’s expert counsel can assist you with:
- The optimal choice of questions
- The choice of the most appropriate response scales
- The overall layout of the questionnaire or form
- The production of customized graphics and illustrations
- Pilot study design and implementation
Sample Design and Selection
To best reflect the level of confidence you require in your results, Verita can make recommendations on the appropriate sample size and composition.
Sample size affects the extent to which one can consider the results to be “accurate” and is therefore directly related to project cost. Sample selection needs to reflect sample design and must be implemented carefully to ensure that the resulting sample is reasonably “representative” of the population of interest. Since sample design has a direct bearing on the questions the data collected will be able to answer, the design of the sample(s) and the actual sample selection are thus major components in a project’s development.
Verita can provide data entry using standard or custom-designed forms. We can also advise on which method is most suitable and cost-effective for your project.
Verita can advise on the most suitable analyses for your project, providing almost any level of data analysis – from simple descriptive statistics to bivariate and multivariate analyses (e.g. correlation, regression, reliabilities, factor analysis etc.).
Reports are very important for you and your customers. In addition to traditional numeric reports (such as tables and crosstabulations), Verita can also produce graphical reports allowing you to visualize overall trends and written reports supported by careful data analysis. Our reporting services include:
- Traditional textual reports and bar charts
- Custom graphic reports
- Analytical written reports
- Comparative statistics for examining change from previous administrations of instruments
“Turn Key” Survey Research
Sometimes clients understand in a general sense what they want to know as well as what questions are important – however, answering those questions in a scientifically valid and reliable manner may not be their strong suit. In such cases, Verita can supply a “turn key” survey research service, that will take your “need to know” issues and turn them into fully interpreted survey results. We will consult with you and your stakeholders, and from those consultations develop the right questions and instruments to answer your needs, administer the instrument to the right population, analyze the results, and submit a report that is not only technically and scientifically accurate, but that is also understandable to the non-technical reader.
Studies and Evaluations
We have extensive expertise in business and academic program and course evaluations, utilizing both pre-post and retrospective designs. Let us help you to find ways to improve your courses, seminars, training sessions, and client satisfaction.